Blog post

89 Rochester Row - Woven into the fabric of the community

Posted on by Elliot Rowland

89 Rochester Row - Woven into the fabric of the community

Redwood and Feller have been a local favourite amongst the residents of Rochester Row ever since Master Cutter Edward Rowland moved into number 89 back in 1974. 43 years later and the feeling is still more than mutual. Along with his son Elliott, this family run bespoke tailors are just as much a staple of this pocketed community as the famous art deco interiors of the near by Regency Café.

Redwood and Feller is just a short walk from Pimlico, Victoria and St James underground stations

Clients love coming to the shop. Just a short walk from Pimlico, Victoria and St James underground stations, there is always a smiling face to be seen on this small patch of London that goes beyond just the doors of R&F. This quiet, relaxed and friendly community harks back to a time of togetherness. People still say hello to each other in the street – a rarity in the busier parts of the capital today - and the local proprietors still hold customer service, quality and pride of appearance at the core of their respective trades. R&F are no different, regularly changing up their sumptuous window displays. Designed by the lovely Katrina - R&F’s regulr window dresser – they continue to exhibit world-class artisan craftsmanship and style. It is an occasion that always makes this little Westminster shop a joy to behold for passers by.

Elliott and Katrina stand outside Redwood and Feller's newly decorated window display

The latest incarnation is a contemporary theme, using minimal items that hint at a highland aesthetic. Abstractly designed mounted deer heads, along with tweed and check jackets are a nod to some of the more popular garments that have been made in the shop during the colder winter months this year.

The new windows display minimal items that hint at a highland aesthetic

You can often find, head cutter Elliot Rowland standing outside the shop of an afternoon, sipping an espresso and taking in the sights and sounds of Rochester Row.

Elliott enoying an espresso outside 89 Rochester Row

It’s this same mix of attention to detail and community spirit that keeps customers coming back. All the quality of Savile Row, without the pretensions (or the price tag) of a W1 address. Clients feel comfortable in the knowledge that they will be guaranteed an incredibly professional, personable and personal quality of service. And why shouldn’t they? Edward and Elliott know each customer by name and always keep their personalised pattern blocks on record, ready for their next visit. A reunion that is assured to carry with it the same weight in quality that has woven number 89 Rochester Row into the fabric of the community for the past 43 years and counting.